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Dr. Yasir Rashid is a MIT certified Digital and Social Media Marketing specialist in Pakistan. Entrepreneur who has successfully run 5 tech companies in the last 12 years. At present, he is working as a Professor of Marketing in one of the prestigious private universities in Lahore. His formal education at undergraduate, graduate and PhD levels is in the field of marketing. He has worked for multi-billion dollar corporate organizations in Australia and New Zealand on various marketing roles. Digital Marketing Challenges In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail . Oddly, television is usually lumped in with traditional marketing. It’s a simple way to let your a...

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